HOW THE BISCUIT MAKER’S
COMPANY MAKING A PROFIT.
Hello guys.
How are you ? I hope you all are safe and please follow the guidelines and
instructions given by our doctors and medical staff. Ultimately they are for
us.
So today, I
am not going talk about law stuff or any case law analysis. From the title some
of you might get little bit idea about today’s topic. Yes I am going to discuss with you HOW BISCUITS MAKING COMPANIES EARN PROFIT? Guys read it fully you will surely get
worthy information.
So without
wasting time let’s get started.
Ø Lets
understand this concept with example. I take BRITANNIA PRODUCT AS A
EXAMPLE.
Ø We
all know that Britannia industries limited is an Indian food-products
corporation. Founded in 1892. And headqartered in Kolkata. And it is one of
india’s oldest existing companies.
Ø You
must have eaten JIM JAM biscuits (
Britannia product )
Ø Whenever
we purchase any product, we always check the price and expiry date etc.
Ø But
still company fools us. I will show you how?
Ø Below
you see the image of jim jam biscuits ( small one is just for rs10 and the
larger one is at 25rs. )
·
Some of you will say what are you trying to
say ? just see the image carefully and compared
the net weight.
·
Yeahhh you see that. When we purchase 10rs
jim jam biscuits, it’s net weight is 62gram.
And we purchase 25rs jim jam biscuits, it’s net weight is 100gram.
·
10rs = 62grams 20rs = 124grams and we buy 25rs jim jam biscuits. And we get
just 100grams. You can clearly see the
gap.
Some of you may think this is not fair. All trades should
be conducted in fair manner.
Before you made any decision guys wait . this is not
fraud or scam.
But these are the marketing strategies used by companies.
All companies use this type of marketing technique in different manner.
NOW
LET ME TELL YOU WHY COMPANIES USE THESE TYPES OF MARKETING STRATGIES.
·
First
let me tell you that this is not fraud or scam
but a business strategy by the companies. This strategy is accepted by the government.
·
Not only Britannia but so many other companies using
marketing strategy for business purpose.
And a biscuit packet at the price point of 10rs is required to compete in the market.
BRITANNIA may not find this viable from the profitability point of views. To compensate,
they have another price point at 25rs.
OTHER
POINT OF VIEW : It is very cleared that this is not fraud or
scam. Small packing with lower price are generally targeted for people with low
income.
In fact this
marketing technique also apply in shampoo sachet. And there is reason behind
that, sachet is actually more cost effective. And one most important point
that sachet just requires cheap plastic
and you don’t need to worry about attractive and funky look bottles.
SOMEHOW THIS
TOPIC TOUCHED THE CONCEPT OF PURCHASE POWER. AND IT IS BELIVED THAT SOME PEOPLE
HAVE LESS MONEY TO SPEND AND THEY WILL ONLY BUY A CHEAPER PRODUCTS.
At the
end I would like to tell you that this is not any fraud or scams. Just purely
business methods. I am not saying Britannia
is bad company etc.etc. I am just
telling what kind of business strategy they use. In fact we should learn from Britannia
company.
BRITANNIA INDUSTRIES LIMITED IS AN INDIAN FOOD
PRODUCTS CORPORATION. IT IS NOW PART OF
THE WADIA GROUP HEADED BY NUSIL WADIA.
THE COMPANY
SELLS ITS BRITANNIA AND TIGER BRANDS OF
BISCUITS, BREADS AND DAIRY PRODUCT THROUGHOUT THE INDIA AND IN MORE THAN 60
COUNTRIES ACROSS THE WORLD.
IF YOU
LIKE THIS POST PLEASE SHARE IT WITH YOUR FRIENDS AND IN YOUR GROUPS.
THANK YOU SO
MUCH.
HAPPY
LEARNING.
